Post by rabia373 on Mar 10, 2024 3:38:37 GMT -5
We have already talked about Integrated Marketing Communication and how this approach works in the business context. You can learn about the entire subject in detail by clicking on this link. But before getting into the principles, it is important to remember the concept of CIM. Therefore, Integrated Marketing Communication concerns the planning and adoption of strategies to create identity and personality for the brand across all its operating channels, in order to boost its results and strengthen its presence in the market . Now, yes, we will introduce you to the principles of Integrated Marketing Communication developed by the Brazilian Association of Advertisers (ABA) . The text was developed by members of the ABA Integrated Communication Committee, who defined the principles considered essential for those who intend to develop and implement an IMC plan . The rich content developed by ABA provides important guidance for marketing and communications professionals . So let’s get to know each of the principles of integrated communication now: st principle Understand the role of the brand in your business and in your market, its contribution to the value of the business, its strengths and weaknesses.
And redefine/realign what the company considers communication for that brand. This is the first of the principles of integrated communication. Of the principles of integrated communication, the first of them reflects on the priorities for the company and the values that will be related to the brand. Furthermore, review the mission, vision and values and assess what foundations the brand wants to build its image on. From there, the company will have guidance on the bases of its instit Whatsapp Number List utional and marketing communication. This principle also determines that everyone involved in the company's communication must know the basis of its communication. Furthermore, everyone must also be committed to transparency, so that this message reaches the market with credibility. After all, there is no point preaching transparency if the attitude does not match the words. Finally, it is essential that there is harmony between the company's communication and its stance. In other words, the company's communication must reflect what the company is. nd principle of integrated communication Get to know your customers (buyers and consumers), influencers, employees, trade and stakeholders in general. Understand how they choose, buy, recommend, sell, help/hinder.
Who are the biggest critics vs. lawyers? Develop a strategy to connect with these audiences and governance in defining key content, which ensures consistency in positioning and messages. To build efficient communication, it is essential to accurately identify who the stakeholders are. In other words, identify all interested parties who have some type of relationship with the brand. All campaigns need to be connected with real market demand. When talking about integrated communication, it is necessary to understand the behavior of all those who, in some way, relate to the brand and influence its results. This is the second principle of integrated communication. rd principle Putting yourself in your customers’ shoes is one of the principles of integrated communication. The relationship must be loyal and the message credible and transparent. Furthermore, what is relevant to each group of them? (Great ideas derive from the need, demand and strategy of the company/business/brand.) When you communicate with your audience, the message must be precise. Furthermore, you must really know this audience, understand their pains and needs, to build a dialogue that works. It is essential to avoid stereotypes that do not represent the reality of the target audience and reproduce outdated concepts.
And redefine/realign what the company considers communication for that brand. This is the first of the principles of integrated communication. Of the principles of integrated communication, the first of them reflects on the priorities for the company and the values that will be related to the brand. Furthermore, review the mission, vision and values and assess what foundations the brand wants to build its image on. From there, the company will have guidance on the bases of its instit Whatsapp Number List utional and marketing communication. This principle also determines that everyone involved in the company's communication must know the basis of its communication. Furthermore, everyone must also be committed to transparency, so that this message reaches the market with credibility. After all, there is no point preaching transparency if the attitude does not match the words. Finally, it is essential that there is harmony between the company's communication and its stance. In other words, the company's communication must reflect what the company is. nd principle of integrated communication Get to know your customers (buyers and consumers), influencers, employees, trade and stakeholders in general. Understand how they choose, buy, recommend, sell, help/hinder.
Who are the biggest critics vs. lawyers? Develop a strategy to connect with these audiences and governance in defining key content, which ensures consistency in positioning and messages. To build efficient communication, it is essential to accurately identify who the stakeholders are. In other words, identify all interested parties who have some type of relationship with the brand. All campaigns need to be connected with real market demand. When talking about integrated communication, it is necessary to understand the behavior of all those who, in some way, relate to the brand and influence its results. This is the second principle of integrated communication. rd principle Putting yourself in your customers’ shoes is one of the principles of integrated communication. The relationship must be loyal and the message credible and transparent. Furthermore, what is relevant to each group of them? (Great ideas derive from the need, demand and strategy of the company/business/brand.) When you communicate with your audience, the message must be precise. Furthermore, you must really know this audience, understand their pains and needs, to build a dialogue that works. It is essential to avoid stereotypes that do not represent the reality of the target audience and reproduce outdated concepts.