Post by account_disabled on Mar 5, 2024 5:47:18 GMT -5
Content is the raw material of brands . We can have the perfect name, a brand slogan and well-designed packaging, but if we do not know how to effectively communicate what we offer, we will hardly be successful in our project. That's why we talk more and more about brand narrative and content strategy. A brand is a meaning that seeks to be memorable in people's lives so that they do two types of actions: buy or recommend. Therefore, building stories that attract and convince is a crucial task in today's brand management. Without interesting and relevant storytelling for the audience, the brand lacks importance to its entire audience. At Comuniza we conceive, design, write and channel editorial projects for all types of companies and institutions , whether branded content , social networks, magalogs, multimedia press rooms, editorial websites, videos, annual reports, reports and publications, business magazines , catalogues, brochures... If you think you have a story to tell, we can surely give it form and word. Do not hesitate to contact us.
o We work together with the client in co-creation dynamics to respond to these questions and, subsequently, we carry out what is known as information architecture : we analyze the volume and typology of the contents to give them order and consistency. The result is a scheme that measures the publication route , whether analog or digital. In the next phase we produce the branded content . At this point, and in relation to how a brand speaks, we choose the best support for the argument, taking into account the brand's objectives, the expectations of its Industry Email List users and the technical possibilities. We carry out the editorial direction and coordinate, supervise, and ensure the quality of absolutely the entire editorial process. That is to say: a comprehensive project that includes content, design, programming and layout , among others. Meanings that reflect the brand, that give life to the brand Words build your brand's story and give it life . That is why in our branding agency we create corporate editorial design publications that connect with users, informing, seducing or entertaining depending on the objective.
At Comuniza we offer an effective combination of content, creativity and technology to obtain the best results. We divide this approach into three different phases: In the first instance, we collect information and do a content census , to know what paths to take to put together the articles for the project. The second phase of the procedure consists of diagramming the editorial , with its respective structure and support. Shape editorial content. The third and final part of preparing the ideal publications for your project is the design and creation and, finally, the management and layout . The final result is a corporate editorial with its own style and tone of voice through content and appropriate design for the brand to connect with its users . It is no longer just interrupting, but seducing. It is no longer just push, it is pull. Criteria and content for the brand narrative Success in developing publications for your brand lies in the criteria and content of the publisher . When we talk about criteria and content, we refer to the necessary journalistic tone that the articles must have.
o We work together with the client in co-creation dynamics to respond to these questions and, subsequently, we carry out what is known as information architecture : we analyze the volume and typology of the contents to give them order and consistency. The result is a scheme that measures the publication route , whether analog or digital. In the next phase we produce the branded content . At this point, and in relation to how a brand speaks, we choose the best support for the argument, taking into account the brand's objectives, the expectations of its Industry Email List users and the technical possibilities. We carry out the editorial direction and coordinate, supervise, and ensure the quality of absolutely the entire editorial process. That is to say: a comprehensive project that includes content, design, programming and layout , among others. Meanings that reflect the brand, that give life to the brand Words build your brand's story and give it life . That is why in our branding agency we create corporate editorial design publications that connect with users, informing, seducing or entertaining depending on the objective.
At Comuniza we offer an effective combination of content, creativity and technology to obtain the best results. We divide this approach into three different phases: In the first instance, we collect information and do a content census , to know what paths to take to put together the articles for the project. The second phase of the procedure consists of diagramming the editorial , with its respective structure and support. Shape editorial content. The third and final part of preparing the ideal publications for your project is the design and creation and, finally, the management and layout . The final result is a corporate editorial with its own style and tone of voice through content and appropriate design for the brand to connect with its users . It is no longer just interrupting, but seducing. It is no longer just push, it is pull. Criteria and content for the brand narrative Success in developing publications for your brand lies in the criteria and content of the publisher . When we talk about criteria and content, we refer to the necessary journalistic tone that the articles must have.